Blogs are a great way to bulk out ecommerce sites, drive more traffic, and create a wider audience – but how do you do it? To give you a head start, here are four blogging tips for your ecommerce website.
1. Create original content
This is the major pitfall of so many ecommerce blogs. Creating original content is not only key to gaining a readership, it’s also key to keeping them. It’s not enough just to rehash other articles, you need to be creating interesting, informative, original content that prospective customers will actually want to read. Try profiling aspects of your business, or commenting on recent developments in the field; this will keep your customers interested and keep them coming back.
2. Define your keywords
Defining your keywords is one of the most important aspects of ecommerce blogging. Whilst it draws traffic to your site, it will also have an impact on your SEO and rankings. Try to think outside of the box, and use your traffic data to determine what people are searching and how they’re getting to your site. Putting these keywords into your blogs will improve your SEO, ranking and traffic – but don’t stuff them. Make it natural and you will see the difference.
3. Be different
There are hundreds of thousands of ecommerce blogs out there – so how will you make yours stand out? Try writing personal, humorous posts, or using interesting graphics and images. You could also do a themed series to grab readers and get them coming back. Use whatever is specific to you and your business to personalise your posts, and it will only increase your traffic.
4. Target your audience
You should already know who your audience are, so tailor your blog posts to interest them. Targeting new audiences can be beneficial, too, so vary your posts to interest as many different groups of people as possible. This is where data analysis will come in handy, as finding out who is visiting can tell you what you need to do to obtain a larger audience.
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