As the years roll by, we’re hearing more and more about the importance of strong, user-friendly mobile websites. Industry insiders have long held the belief that the rise of mobile devices will continue to have a large impact on website development, and figures from the recent holiday period suggest their predictions for a mobile-led future may finally be coming true.
As many a Magento developer will be quick to tell you, mobile devices are playing an increasingly important role in how developers approach website design and development. Many consumers are flocking to their phones and tablets to browse for product information, make purchases, take advantage of promotions, and even plan their next shopping spree. Now, more so than ever before, businesses without mobile capabilities are in very real danger of getting left behind.
Recent figures suggest it won’t be long before that tipping point is reached, and the public leave the humble desktop behind in favour of smartphones and tablets. The recent round of sales, including Black Friday, Boxing Day, and Thanksgiving, caused online traffic on mobile devices to creep ahead of their bigger, desktop-bound cousins for the first time ever. In fact, on Black Friday alone, one in four of all online purchases was made via mobile.
The multinational retail giant Wal-Mart claimed a staggering 70 percent of the traffic it received between Thanksgiving and Cyber Monday was from mobile users, while competitor Best Buy was so inundated with mobile bargain hunters they had to take their website down due to the unexpected surge in activity.
According to experts, a seamless shopping experience will be key going forward. So, if you’re planning to plough your resources into mobile development, make sure your focus is on speed and usability.
As an increasing number of shoppers make the switch to mobile, Magento developers and retailers are slowly beginning to understand more about the mindset of these “small-screen shoppers”. They generally buy fewer things, preferring to shop in quickfire, bite-sized chunks. Above all else, they want efficiency, so the faster you can get them through checkout, the more conversions you will make.